Digital marketing services are professional services to help promote your business online on one or multiple digital channels viz. search engines, websites, social media, email, & mobile apps ,etc. If done right, such services help you reach your target customer at the right time in the right mindset to buy.
Do I really need Digital Marketing ?
In short - Yes! Learn why below.
Why you need it :
It is essential for companies today to keep pace with changing times & diversify their visibility & not just be limited to traditional offline platforms.
With over 6.7 Billion people owning a smartphone & more than half of them spending atleast 5 hours online daily, reaching your target customers has never been easier.
Efficient & Effective Digital Marketing helps your business grow sales while gaining customer trust & helping you learn key insights that help optimize your product or service delivery at every step. Thues, not only helping you grow your business but also improving it.
What services are included in digital marketing ?
Following are the services that help you market online,
Paid search. Paid search, or pay-per-click (PPC) advertising, typically refers to the sponsored result on the top or side of a search engine results page (SERP)
Search engine optimization (SEO). SEO is the process of optimizing the content, technical setup, and reach of your website, so that your pages appear at the top of a search engine result for a specific set of keyword terms.
Content marketing. Effective content marketing is not outwardly promotional in nature, but rather serves to educate and inspire consumers who are seeking information.
Social media marketing. The key to effective social media marketing goes far beyond simply having active social media accounts.
Email marketing. After more than two decades, email is still the quickest and most direct way to reach customers with critical information.
Mobile marketing : SMS, MMS, and in-app marketing are all options to reach your customers on their devices
Brand Establishment : Brand establishment includes combined activities to help your company become a brand & be known for the integral values of your products/services viz. quality, customer service, etc. The services include logo creation, Brand message, Brand strategy roadmap, Extensive customer research, etc.
How do I choose a digital marketing agency?
Depending on the nature of your business, your requirement level, & your budget you must keep the following factors in mind while choosing a digital marketing company to partner with, 1. Availability: You need to analyze the enthusiasm and engagement level of your marketing agency to understand the amout of dedicated time they will be able to deliver 2. Quality of Work: You must ensure prior experience in an industrial scenario similar to your nature of business & make sure that your vision is in alignment with your marketing agency's vision. 3. Time & Budget: Do not forget to take estimated time & budget in your preliminary discussion calls. Factoring in these parameters will further help your decision basis your requirements. 5. Customer Service: Every organization claims that "We are just a call away" or "excellent customer service". Test it. What you really need is an organization that walks you through the entire process and empowers your vision to become something more and not an organization that forces you to adhere to their pre-existing templates of work.
5.The Extra Mile : The most important point while choosing a digital marketing agency is their investment in your idea & goals. How much they engage, research & participate for your end goals is a key metric of how much they will deliver. You don't need people to just jump when you say Jump, you need people who discuss the best jumping techniques & how high to jump with you & then go ahead to give you the best jump for your business.
Why choose GoSeen as my Digital Marketing Partners?
Apart from a combined expereince of over 25 years across multiple industries & disciplines we would say that our core values are our key differentiators and help us create magic with our digital marketing solutions.
Our Core Values
Deliver Before Demanding : We ensure that we create solutions that drive results for you. Often, in performance based services we keep our pricing linked to your results.
Set high expectations & exceed them : The motto of our service has always been to set outrageous expectations & then theough our wits, hard work, & collaborative team effort, exceed those expectations.
AlwaysON : Our Customer advocates are 24*7 ready to attend to your requests.