- Clear and easy-to-use navigation: A website should be easy to navigate, with a clear and intuitive menu structure that allows visitors to find the information they’re looking for quickly and easily.
- Mobile-responsive design: With the majority of internet users accessing websites on mobile devices, it’s essential that a website is optimized for these devices, with a responsive design that adapts to different screen sizes and resolutions.
- Quality content: A website should have quality, relevant, and engaging content that provides value to visitors and helps to establish the business as an authority in its industry.
- A clear and compelling call-to-action (CTA): Every page of a website should have a clear and compelling CTA, such as a “Contact Us” button or a “Learn More” link, that encourages visitors to take the next step in the sales process.
- A professional design: A website should have a professional and polished design that reflects the values and branding of the business.
- Contact Information: A website should have visible and easy-to-find contact information such as phone numbers, email addresses, and physical addresses.
- Security and Privacy Policy: A website should have a visible security and privacy policy that informs visitors about how their personal information is being collected, stored, and used.
- Search Engine Optimization (SEO): A website should be optimized for search engines to increase the visibility of the website and drive organic traffic.
- Loading Speed: A website should have a fast loading speed, as visitors tend to leave a website if it takes too long.
- Analytics and tracking: A website should have analytics and tracking tools such as Google Analytics, to track the website’s performance, user behaviour, and conversions.
